Spice Girls: Who Do You Think You Are (Music Video)

The music video features the Spice Girls singing and dancing solo in front of various colorful backgrounds whilst filmed with a steady-cam. Other scenes show the group performing on a stage in front of an energetic crowd. In addition, there are many background performers doing unusual tricks. The video was directed in February 1997 by Gregg Masuak, and filmed in a theatre located in the north of London.