Lancia: The Lady (S)

Snyder directed the August 2002 commercial, "The Lady", for the Lancia Lybra starring Harrison Ford. It was produced by Movie Magic International SRL. In it, Ford's character leaves a mansion in his Lybra. He comes across a woman on the run with a gun who gets in the passenger seat and commands him to drive, which he does, evading her pursuers. She falls asleep and he tosses the gun aside as they drive through the countryside. Snyder talked briefly about the commercial during Pizza Film School, using Ford as an exmaple of an actor who really understands what it means to be on camera; understanding where the frame is while he's in front of the camera and explaining his actions to the camera operator as they're coming up to help get the shots.