Emma Bunton: Maybe (Music Video)

The video is strongly inspired by the "Rich Man's Frug" scene from 1969 film Sweet Charity. Bunton began conceptualising the music video while she was in the process of writing; her inspiration was the "very sexy" stage musical Chicago. She chose to incorporate Bob Fosse's style of dancing (used in that musical) to create a "slick" and "different" work.